WildPaws Adventure Park needed a logo and a brand identity to create a feeling of energetic, fun, calmness, health, nature, safe play, belonging to a community, and warmth.
We were asked to include Hero, About Us, Services, Pricing, Newsletter sections.
To not forget, we were required to build a responsive website for all breakpoints, larger desktop, tablet, and mobile breakpoints since over 90% of all users are using mobile or tablet instead.
Powerful Branding
Improved branding across entire website showing consistent product images, and storytelling photos showing the "fearless on roof tops and chaos" identity with blue dark tones.
Marketing Sections
Since, we were just asked to include About Us, Events, Services, Pricing, and Newsletter sections, but as I mentioned over-delivered, here's why and how.
I made it simple but powerful. I truly understand that using marketing strategies can get you real life results, I focused on the marketing aspect whilst making it colorful, playful, energetic, warmth vibe when navigating through the website.
While just focusing on the visuals and complex animations is also important, it can only get you so far as a business owner. My focus on you as the business owner, to get RESULTS.
I included persuasive copywriting to make the user feel excitement and that they're missing out on a great opportunity for their dog to finally unleash their energy.
I also included, speaking straight to the target audience instead of using "we" talking about us at the business, before & after to show how it's affecting their dog, testimonials to gain the user's trust, how it works to show how simple the process is, more benefits, strategic pricing to make user choose the best package which is the premium, final CTA to incentive user to take action, Newsletter, and Footer.
Lastly, a branding presentation with the WildPaws logo, color palette, typography, mockups of desktop & mobile breakpoints, indoor playground entrance, membership passes, and a small banner with the brand's message.
Although we were also more than welcome to use AI images, I've used them to save time, and get the exact exciting and colorful images that were needed.
However, I prefer to use real life images or AI images that seem realistic. This was a concept project which I enjoyed!
Responsive Design
The website was tested live on Youtube in front of 180+ viewers, it was fully responsive on all desktop breakpoints, tablet, and mobile with no issues.
If there's a single issue, it can affect your website's conversion and drive customers away.
This is also key to having a high-converting website.
Ran Segall
Founder of Flux Academy
Melanie's energy and presentation is just so good that I've bought this if I'm client which is to show so it's important to have great energy and be very convincing.
She broke it down from user experience perspective from a marketing perspective there's a lot of sections. that are doing marketing work. So, it's a really really fantastic presentation. Her website looks very clean and coherent.
Just a genuine 15 min conversation between me and you planning success together.
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