Although, ClashTown had a unique brand idea, the brand identity was unrecognized and lacked consistency including the product images.
The website had a simple and clean layout, however lacked following contrast guidelines, typography matching the brand, spacing, flexible colour palette across the website to show branding through the entire shopping experience.
This also spoiled the first impression and user experience especially for new customers.
The website also lacked compelling and powerful copy to convey their unique brand message, inconsistent product images, missing out on marketing tactics to make customers buy, maintain loyal customers, lack of social proof and benefits.
Established Brand Identity Improvements
Improved branding across entire website showing consistent product images, and storytelling photos showing the "fearless on roof tops and chaos" identity with blue dark tones.
Modern and Clean Interface
Clean and simple layout instead of cluttered content all over website. Follows colour contrast, modern typography, hierarchy, dynamic blue, white, and black colour palette. This results in legible and accessible content to all users.
From 0.9 to 2.7 increase in conversion rate website
Website now has benefits, how it works, social proof with high quality photos & videos, and FAQS sections to increase conversions also handing customer's objections. This makes the shopping experience easy and engaging.
Marck AlBshara
Co-founder of Clashtown
Working with Melanie has been a wonderful experience. Our brand went from $10K to over $20K+ which was incredible.
She responded very fast, has amazing work ethic, went above and beyond from research to delivering my website with pure results and perfect branding that I needed. I can't wait to work with her again.
Just a genuine 15 min conversation between me and you planning success together.
Booking limited spots, secure yours today.
